How do you know good lighting in Broadcast?

It’s lighting you never notice.

If you don’t notice the lighting, and it doesn’t draw your attention to it, you know you’ve done a good job.

During the past couple of years, there has been a paradigm shift in the broadcast market with correspondents and reporters working from home or in remote studios without proper lighting. Bad lighting is very noticeable and easily distracting from the information being delivered.

Chroma-Q has developed a professional light that makes people look their best wherever they broadcast from. Say hello to Sandi from Chroma-Q, designed to make broadcasters, government officials and social media influencers look their best.

Three Problems in Broadcast & Social Media

1. Camera angle
2. Distance from the camera
3. Lighting

Camera angle

When setting up a camera for a video broadcast, the camera should be at eye level. With this setup, the subject will be in the frame for the most flattering appearance, looking their best.

Many people, using their laptop cameras, shoot from below chin level, up their nostrils, and up toward the ceiling. The result is an unflattering look of the subject but a good look at their ceiling.

Distance from Camera

The subject should be approximately 28-30” from the camera. This distance allows for the subject to be the main focus of the frame, not the ceiling, background, etc. The audience will be able to focus on the subject and message instead of being distracted by the background.

Lighting

There are many things to consider when lighting a person for video or conferencing.

• Are there windows in the camera frame or near enough to affect the shot?
• What is the lighting in the room, overhead?
• What harsh shadows are being created?
• Can you see the subject clearly?

Chroma-Q’s Sandi works with any video device and any situation and can help to alleviate lighting problems so you look your best. The fixture can be colour corrected to balance out the lighting from a window to one side of the subject, or behind the subject. It can correct the lighting in the room, and shadows so that you can see the subject clearly. Sandi is easy to use, and non-blinding, the colour temperature is adjustable for all skin tones and lighting situations. Best of all, it’s portable, can be packed up into a road case, and taken where ever you need to go. Setup is quick, and the settings can even remember your last setup.

The fixture can even be used offset to prepare the subject for the camera. The variable color temperature, allows make-up artists to work in the exact lighting that will be used for remote outdoor and studio location lighting.

When people don’t look good on camera, you are distracted and forget what they are talking about. You are absorbed by the bad lighting, camera angle, etc.

How do you know good lighting in Broadcast? It’s lighting you never notice.

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Adrian Goldberg is one of Canada’s most accomplished lighting designers. With more than 40 years of experience and over 500 project credits he has extensive experience in all aspects of lighting design, consulting, and project management in such areas as Live Broadcast for special events and productions, TV network production, film and facility installations, and corporate events.  He has worked throughout Canada and the USA as well as Europe, South America, Asia, Australia, and the Middle East

Mr. Goldberg is presently the President of TAD Lighting Services Ltd. and TADLEDesign located in Ontario, Canada.

His company, TAD Lighting Services provides lighting design for major event productions for live broadcast; design, consultation, and installation of new broadcast facilities; consultation and design services for the integration of broadcast quality lighting systems in Multi-Media projects; integration of lighting; pyrotechnic special effects, laser and video production with overall audience-based productions. In addition to the above, TAD Lighting Services is involved in training in EFP and lighting techniques.

 

About Chroma-Q

Chroma-Q® has been designing lighting equipment since the mid 1990s, when they established a reputation for high product quality, innovation and reliability with hugely successful products such as the Original colour changer.

In 2004 Chroma-Q launched their first LED fixture, the Color Block DB4™ - a product so popular that it’s still selling today in a newer incarnation with upgraded technologies.

Since then, Chroma-Q have a gained a reputation for introducing award-winning, premium LED lighting solutions which deliver the highest performance levels required by today's most demanding applications - including concerts & theatre shows, film & TV broadcasts, retail, leisure & museum installations, exhibitions & corporate hospitality events.

Chroma-Q have an equally impressive track record developing a range of lighting colour changers, effects, gobo rotators, and various control & data distribution products.

 

About A.C. Lighting, Inc.

A.C. Lighting, Inc. is a value-added distributor of world-class lighting and associated rigging technologies for the theater, film, television, worship, exhibition, and commercial markets.  A.C. Lighting Inc. a  North American distributor for premier brands including Chroma-Q® LED lighting, Vista by Chroma-Q lighting and media control surfaces, PROLIGHTS high value and high-performance range of lighting, video and effects products, Luminex Networking Intelligence manufacturer of data distribution equipment, Manfrotto and Avenger: Professional Lighting Stands and Accessories, Follow-Me Remote Follow Spot Control Systems, LumenRadio wireless lighting controls, and Prolyte staging and trussing.

For more information, please visit www.aclighting.com or call 416.255.9494

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